Annual Report
Henkell & Co. Sektkellerei KG: A Successful Financial Year in 2009
Increased sales volumes and turnover/ classic brands move up a gear
Growth in sales and turnover in all segments has ensured a good overall result for Henkell & Co. Sektkellerei KG. Sales for the classical brands above all could be increased. In the last financial year, further internationalisation has been a key feature of the business activities of the Group.
The Henkell & Söhnlein Group in the Financial Year 2009
(January to December 2009)
| 2008 in millions of euros |
2009 in millions of euros |
Change against previous year |
||
|---|---|---|---|---|
| Group turnover | 594.2 | 628.6 | + 5.8 |
|
| Domestic market | 307.2 | 345.0 | + 12.3 |
|
| Abroad | 287.0 | 283.6 | - 1.2 |
|
| millions of 9 l cases |
millions of 9 l cases |
|||
| Group sales | 18.3 | 19.8 | + 7.9 |
|
| Sparkling wine | 11.8 | 13.2 | + 7.8 |
|
| Wine | 2.6 | 2.8 | + 11.4 |
|
| Spirits | 3.6 | 3.8 | + 5.6 |
|
| Number of employees | 2,166 |
2,126 | ||
| Domestic market | 525 | 506 | ||
| Abroad | 1,641 | 1,620 |
Growth in sales and turnover in all segments has ensured a good overall result for Henkell & Co. Sektkellerei KG. Sales for the classical brands above all could be increased. In the last financial year, further internationalisation has been a key feature of the business activities of the Group.
Today the Henkell & Co. Sektkellerei KG presented the results for the past financial year – with convincingly positive figures. In 2009 the Group, together with its subsidiary companies, achieved sales of 19.8 million 9 l cases of sparkling wines, wines and spirits. Compared with the previous year this represents an increase in sales of 7.9 per cent.
Group sales developed positively in all market segments. The successful conclusion of the 2009 year was especially thanks to excellent business developments in Germany and Italy. Altogether Group sales rose by 5.8 per cent to €628.6 million.
In the sparkling wine segment the sales rose by 7.8 per cent to 13.2 million 9 l cases. In domestic markets success was driven by its well-known classical brands, Henkell Trocken, Fürst von Metternich, Deinhard and Kupferberg Gold. The wine segment was even able to chalk up two-digit growth rates of 11.4 per cent to 2.8 million 9 l cases. The takeover of the Slovak market leader brand, Vitis Pezinok, contributed to this success. The spirits segment profited especially from the two-digit growth of the German market leader for Vodka, Wodka Gorbatschow, and increased sales by 5.6 per cent to 3.8 million 9 l cases.
Altogether this has shown that, in times of overall economic uncertainty, consumers put their trust especially in those established brands that were able to generate good results at the close of the year 2009.
The prudent development of international activities was also taken further forward over the past financial year. The Polish subsidiary Vinpol Sp. z o.o. strengthened its long-term market position through the purchase of the Polish market leader Lubuski Gin. The complete takeover of Mionetto, one of the leading Italian Prosecco suppliers, along with the integration of the Slovakian wine producer, Vitis Pezinok, and a newly acquired presence in Estonia through the takeover of a qualified majority of the import and distribution company, Budampex AS, has also consolidated the position of the Group in Europe.
Acting responsibly as a company and the commitment to sustainability were also at the centre of the corporate policy in the last financial year. In the Verband Deutscher Sektkellereien (the German association of sparkling wine cellars) and in the Bundesverband der Deutschen Spirituosen-Industrie (the federal association of the German spirits industry) Henkell & Co. shows a keen commitment to responsible behaviour with alcoholic drinks. Furthermore the Group publishes annual environmental reports and is demonstrating its environmentally and resource-efficient behaviour through its EU ecological auditing, for example, its Bio and IFS certifications and the commissioning of one of the largest photovoltaic arrays in Wiesbaden.
After a successful business year in 2009, with a consistent brand policy and a product portfolio that fulfils the highest demands on quality, variety, design and innovation, the Group sees itself as well-placed to meet any future challenges.
