Henkell & Co. volume and revenue both up
May 06, 2015
- Sales revenue tops €700-million mark for first time ever
- International business generates 55 per cent of sales revenue
- Sales volume growth both in sparkling wine and wine segments
Sales revenue increases 1.6 % to €700.7 million
Henkell & Co.-Gruppe, with subsidiaries in 20 countries and exporting to more than 100 countries worldwide, finished Financial Year 2014 on a positive note, with a 1.6 per cent increase in sales revenue (adjusted plus 3.5 per cent for foreign currency effects), to 700.7 million euros.
Sales volume increases to 20.85 million 9 litre cases
Sales volume for the Group was up 3.1 per cent, to 20.85 million 9 litre cases. Volume for the sparkling wine product segment was up slightly (plus 0.6 per cent) versus the previous year, at 13.25 million 9 litre cases. Wine sales volume grew disproportionately, increasing by 17.5 per cent, to 3.86 million 9 litre cases. The spirits business ended the year with 3.73 million 9 litre cases sold (minus 0.8 per cent), down slightly compared with the previous year.
Sparkling wine brands trending
Fürst von Metternich, the leading premium brand in Germany, showed significant growth, with sales volume of the brand increasing to 0.63 million 9 litre cases (plus 7.0 per cent). Söhnlein Brillant, the strongest-selling brand in the Group portfolio, recorded double-digit growth of 12.3 per cent, with 1.79 million 9 litre cases sold. The Prosecco brand Mionetto likewise showed positive gains, with sales increasing 4.2 per cent, to 1.37 million 9 litre cases. Due to the reintroduction of the sparkling wine tax in Austria and price increases related to exchange rates, sales of Henkell, Germany's most exported brand of sparkling wine, were down 8.0 per cent, to 1.19 million 9 litre cases. The sparkling wines produced by Henkell's Hungarian, Czech and Slovakian subsidiaries are clear leaders in their domestic markets and sales were up for all three.
Henkell & Co.-Gruppe is the only distributor that can offer sparkling specialties – Sekt, Champagne, Crémant, Prosecco and Cava – from Europe's best wine growing regions and produced by its own subsidiaries.
Significant upturn in wine business
Wine sales volumes were up significantly among our subsidiaries in the Czech Republic and Hungary. Added to that, the distinctively marketed British i heart brand made a significant contribution to the Group's robust wine business. Overall, the wine segment grew by 17.5 per cent.
Wodka Gorbatschow with double-digit growth
Wodka Gorbatschow, the undisputed number-one vodka brand in Germany since the mid-1970s, expanded its market leadership even further: Sales volume was up 11.1 per cent, with 1.36 million 9 litre cases sold. Kuemmerling herbal liqueur continues to be the top-selling spirit in the miniature bottles segment, with 80 million minis sold.
Well positioned for continued success
Henkell & Co.-Gruppe is confident it is extremely well positioned to face the challenges of the future. "Established brands such as Mionetto, Fürst von Metternich, Söhnlein Brillant, Wodka Gorbatschow, Bohemia and Törley showed significant gains. This gives us confidence that we are on the right track to inspire even more people around the world to enjoy special moments of pleasure," says Dr Andreas Brokemper, Executive Board spokesman.
|Group turnover in millions of €||689.9||700.7||+ 1.6 %|
|Domestic market (Germany)||317.9||315.4||- 0.8 %|
|International market||372.0||385.3||+ 3.6 %|
|Group sales volume in millions of 9 litre||20.22||20.85||+ 3.1 %|
|Sparkling wine||13.17||13.25||+ 0.6 %|
|Wine||3.29||3.86||+ 17.5 %|
|Spirits||3.76||3.73||- 0.8 %|
|Number of employees||2,028||2,007||- 1.0 %|
|Germany||553||556||+ 0.5 %|
|International||1,475||1,451||- 1.6 %|
About Henkell & Co.-Gruppe Henkell & Co.-Gruppe
is a leading producer of sparkling wine, wine and spirits in Europe, with subsidiaries in 20 countries exporting to more than 100 nations around the globe. It is the market leader for sparkling wine or Prosecco in ten countries and for wine in three. A leader in the spirits segment as well, the Group is number one for vodka in Germany, gin in Poland and brandy in Slovakia. The headquarters of Henkell & Co.-Gruppe, the parent company that includes Fürst von Metternich, Mionetto Prosecco, Henkell, Söhnlein Brillant, Wodka Gorbatschow and others, are located in Wiesbaden, Germany. For more information, visit www.Henkell-Gruppe.com
Henkell & Co.-Gruppe
Jan Rock Corporate Communications / PR
Biebricher Allee 142
T. +49 (0)611 63210